🇬🇧 Identity and worth
It's curious to observe how it's important for places, people and businesses have a strong identity and value what makes them unique. The difference between those who develop this identity and all others is enormous. It's the difference that guides some people to desire to visit certain touristic destinations or to live in given cities instead of other places which do not invest in building this identity. It's the difference which guides people to choose certain brands for their bicycles, cars, pet food, chocolate or make up. The difference between professionals who work with what they love and the ones who accept any job. Identity have various faces and regarding destinations to live or to spend some days, the cultural identity have an inestimable value. It's easy a city on the beach to value its natural beauties. As easy as millions of other beautiful seaside cities around the globe to do the same. As easy as to sculpt the body on the gym or through plastic surg...