🇬🇧 In a serious relationship with innovation

The 1992 Australian film “Strictly Ballroom” is interesting for us to observe innovation and how the innovator faces common sense to achieve his goal. For me, it is a resource that I access from time to time to reconnect to my essence - innovation - and gain strength to move forward in the midst of so many people with limited and conservative views. As Scott and Fran have a common goal related to innovation (creating new dance moves and using them in an important competition) and find support in each other, the film is, in itself, a support for all innovators, not just  who work within the artistic industry. It is not a romance between two people, but a romance between each of them with their purpose, and with the extra purpose of supporting each other. A romance between each innovator and their purpose.

The innovative profile is in constant struggle to overcome boredom, to change what already exists and to create something new and better, to break ties with the common and to defeat our own insecurities when surrounded by too conservative people, and, in this moment of global pandemic, as happened in so many other moments in history, innovators will be the creators of a new reality in all industries. Whoever doesn't bet on innovation and a flexible business model will be destroyed.

The future will always belong to innovators, who have the courage to face the status quo and bet on something different, and bet on simultaneously pursuing excellence. The cost of innovation is high because it is not simple to do. Those professionals excessively attached to spreadsheets and numbers are one of the great enemies of innovation within companies because they seek proof that the true innovator cannot offer, because to innovate is to create something new, there is no guarantee of its immediate acceptance. There is a famous quote by Henry Ford in which he says that if he were to research what the public wanted, before creating the famous Ford T, people would answer that they would like faster horses. Nobody in the world at that time, other than Ford himself, imagined vehicles that were not pulled by animals. Just as people were so used to dancing steps carefully studied in the history of the film mentioned at the beginning of this text, that they had no opinion on the steps created by Scott in the opening scenes of the film. Those who are very attached to the status quo do not see value in innovation. It takes time. It requires massive marketing efforts. It takes courage and believe in the power of innovation. But, in the business world, it is better to have this courage than not to have it, because if you don't have another one you will have it and it will overcome you. There are several cases of major brands that have dominated their market for a while, but because they lack a culture of innovation, they have been overcome. Your choices at this point will define your future in business.

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Nycka, the Nomad