🇬🇧 Discover your professional profile

There are two important job profiles to identify so that you can have more control over your career. They are the profile of the craftsman and the profile of the artist. The differences between the two are observable in many careers, be it in the career of an actor, doctor, architect, math teacher, businessman or many others. An artist's work is always worth more, offering more value, even if not all artists charge more.

Today we have a comparison with 7 characteristics of each of the two profiles. Evaluate if your professional profile or your profile as an entrepreneur today is that of a craftsman or an artist and plan with me a consultancy on personal branding 360° to enhance your work even more.

Every artist was once a craftsman. It's up to you to make choices that value your work.

Craftsman	Artist
Knows and applies the techniques.	He knows the techniques and always works beyond them.
It uses models, is “inspired” by the work of others or copies what others are doing.	It is original and unique. As much as some people say that "every child" paints like some famous painters (artists), the reality is not that. If you think it is, you don't understand much about art.
An entrepreneur or a freelance "craftsman" thinks small, thinks obsessively about cost cutting, does not hire specialised consultancy for subjects he does not master. Advertise on economic channels and without having a marketing strategy designed specifically for his/her company.	An entrepreneur or a self-employed professional "artist" thinks big, wants his/her company to grow, generate profits and jobs. (S)He knows the importance of an innovative strategy and of hiring qualified consultants to guide him/her in subjects he/she does not master. One has a lot of money for marketing, communication, branding and innovation because one knows that every successful company invests in it.
A professional "craftsman" looking for work will register resumes on job sites, send resumes for random job offers, without having a career plan, will worry about guessing what the recruiter wants to hear, for fear of being rejected. He/she does not research companies and does not invest in personal branding 360° consultancy to increase his/her value in the market.	A professional "artist" looking for a job invests in consultancy on personal branding 360° to increase their self-knowledge and enhance themselves in the market, as well as looking for opportunities that, in addition to money, bring personal satisfaction. (S)He does not wait for vacancies. Create opportunities. One can send resumes for job offers, with clear criteria and without fear of rejection. It has clear professional goals and tools to evaluate ones career and define the moment of change.
The "craftsman" professional attributes the success of others to luck, indications, the couch test, or anything other than merit. Because (s)he thinks the merit is working hard, working overtime... and ignores the importance of planning, assessments, mental and physical health, professional qualification, being an above average professional and other important factors.	The professional "artist" understands what merit is and the importance of planning, evaluation and all the factors that I mentioned at the bottom of the table on the side, and when (s)he does not reach his/her goal, (s)he is able to understand the errors (s)he made and the points that were not under his/her control.
(S)He is essentially pessimistic and victimising.	(S)He is essentially optimistic and solution-oriented.
(S)He is mediocre, has self-esteem issues and has no big ambitions. Or have great ambitions, but is not looking for honest ways to achieve these goals.	(S)He is ambitious, visionary, self-confident. (S)He knows (s)he can get better results and acts honestly to achieve those goals.

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