🇬🇧 The importance to push the standards up

Economy is a complex mechanism. Each person and each business is important to this mechanism to work well. If the quality of the engines is low, it causes crisis. The more each “engine” invests in itself the better it is.

Let’s imagine a scenario that already exists, but it’s not the dominant one yet.

Imagine a company that develops a strong brand identity for itself and even for their products and services when it’s interesting to create multiple brands. This company hires only professionals aligned to its profile, well adapted to the culture practiced in that environment. This company pays salaries above the average. As the salaries attract many professionals, they can filter the best candidates through unorthodox methodologies, to find the ones who are fitted to its brand identity. The profits are high. The economic power of their employees, too. As the employees are aligned to the mindset of choosing the best, they use this power to buy the best in the market, and they have outstanding cars, clothing, they eat in excellent restaurants and stay in hotels able to customise the services.

The culture to spend with the best is present in a lot of minds, although sometimes we see too much cheap brands expanding. We see this because there’s a lot of low quality engines over there. People who spend the minimum for fear or avarice. Low quality engines that live as low quality, buying low quality and pushing standards down because they think in price not in cost x benefit.

When someone invest to start a business offering something unique it’s the first step to move in the direction of that profile of good engines. When someone works, as an employee or as an entrepreneur, doing what this person really loves and delivering something more than hours worked, more than common sense, this is a step to become a good engine. And each step each person and each business gives in this direction diminish the space for crisis.

If you want a business walking in this direction of prosperity, no matter if you’re planning to open this business or if it’s already in the market, schedule a consultancy with me, so I can help you to fix the problems that are driving your business into the wrong direction.

If you want to continue your career in this direction of prosperity, schedule a consultancy with me, so I can help you to notice where you’re failing and we’ll fix these problems step by step.

And share this post with the people you know so more people will have the opportunity to follow the right path.

As a nomad I’m prepared to help professionals and entrepreneurs from any country since the person is fluent in english, portuguese or italian, and there’s a lot we can do with online meetings.



Nycka, the nomad 


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