🇬🇧 Differences between entrepreneur and businessman

Talking about entrepreneurship is a trend, and the downside is that trendy topics brings a lot of misinformation. Today I will clarify some points that differentiate a businessman from an entrepreneur.

Features	Businessman	Entrepreneur
He/she has social responsibility	No	Yes
Make a business plan	No	Yes
Seek specialised advice to guide him on topics he doesn't master.	No	Yes
Way of thinking	Reactive	Strategic
How to profit	Reduce costs	Aggregate value
Marketing	Imitate competitors or try to please everyone.	Having strategies developed by professionals for your company.
Prezzi	Price war against competitors	Strategic price
Company Name	He also asks the neighbour's parrot for advice but does not hire a specialist	He hires an expert to advise him if he is not a marketing expert
Logo	Ask a nephew to do this or look for a cheap freelancer.	Develop the logo according to the marketing and branding planning done by skilled professionals and also the design is commissioned by a professional.
Business culture	He doesn't know what it is.	Developed in brand planning and fueled daily in every decision.
When does he think the company starts making a profit?	On the first sale made	After the business has sold enough to earn on top of the investment + total operating costs so far. Provided by the business plan.
Training and professional qualification	Non-existent	Scheduled and frequent.
Opening up to new opportunities	Random or overly rigid, with annual plans that cannot be changed to take advantage of interesting opportunities.	Planned. In a world where everything changes quickly, the company has reserves to invest in new tools and in key sectors such as design, communication, sales, marketing, etc. if these investments are in line with the company's objectives.
Innovation	Nothing	Planned based on the profile of the company's target audience.

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