Those who follow my work know that I differentiate between fashion and clothing. In short, fashion is what innovators and early adopters wear. The rest is apparel. And fine art photography goes perfectly with fashion. It might work well for apparel brands too, but I would recommend apparel brands interested in my work to have a PR and social media team that knows how to deal with conflict and criticism in a mature and intelligent way. I don't like obvious photography, I don't like obvious things in general. And precisely for this reason, even in commercial photography, my identity as a fine art photographer is part of the job. And eventually this can shock groups used to lukewarm publicity, on the fence, trying not to bother people. I believe in strong brands that have strong positioning.
Fashion, the most innovative, already flirts with art naturally, so the natural path is to opt for artistic photographs. As a consumer, I am innovative, especially in fashion. And that helps me a lot in photographic creation and it also helped in fashion creation throughout my life, to name just two examples.
If you want photographs that add value to your brand, shoot with me. I work with different levels of service (styling, editing, and everything else) according to the available time and budget.
You can also support my projects, becoming an annual sponsor. As part of my work is about portraits, this can be a wise way to promote fashion brands. Also because I understand fashion.
Nycka the Nomad
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