🇬🇧 Love and leadership

Since I was a kid I had fun working. I was too young to remember if I started forced by older people or through my personal initiative, but I prefer to believe it was the second, as along life, since that time, initiative is part of my attitude.

Every job I had I was pleased to do and when this pleasure disappeared I decided to change. The results are: I discovered the fashion industry in a deep level; I developed a lot of different talents, being able to perform many different activities; and I started a career in digital communications that is amazingly satisfactory.

I lived with my grandmother for many years. We had an employee who cooked and kept the house clean, something very common in brazilian wealthy families. And my grandmother used to complain every single day about the taste of the food to this employee. But I never saw her going to the kitchen to teach the maid how to cook. In fact the food was horrible, and this was one of the reasons I sometimes used to prepare desserts at home to have something tasty to eat. I’m very lucky and at the house of my other grandmother, where I went every weekend, in the farm, the food was marvellous. Simple, but delicious. 

Maybe I’m rationalising it, but anyway it was a long process that guided me to build confidence to do something unique. The very growth of luxury consumption in Brazil was an encouragement, although my profile is much more european. All the world is looking for something better. Even China, famous for counterfeit products, low quality and low salaries is gaining quality, although it didn’t extinguished the cheap and fake culture yet.

Maybe because I observed that grandmother with whom I lived I grew up with an attitude to learn how to do to be able to teach others to do. I’m aware the recruiting process is an important part of it, too. But in fact I wanted for a long while to have my own fashion brand and all the experience I acquired along my career is very useful to start this project. 

Being mine, it couldn’t be obvious, so, the blog will continue talking about many things and personal experiences and with doors open for brands linked to beauty, shoes, jewels and lifestyle committed to innovation and excellence to be part of this journey. And, in times of fake news, it keeps the mission to be the best fountain to drink information on my personal and professional activities. The ones I want to share, obviously. This blog is a kind of public diary where I share ideas, experiences and also information on my career. A place where I can share my stories almost as well as I can do through the clothes and accessories I create.

I care a lot about continuous improvement, and about to be faithful to my heart. I care a lot about offering my best in a way I receive the best too. Fashion enchants me because we can express the changes inside us through our personal style, through what we wear. We can be someone new and better every day choosing better clothing. Because the best we are, the more we know how to choose the clothes that express our personalities and we run away from buying cheap fast fashion goods. Exclusivity and innovation are the highest expressions of self-esteem. Are you ready?

Nycka, the nomad