🇬🇧 How to measure work?

As an independent professional, sometimes playing as a freelance, and often helping people to deal with their professional doubts, this question is often presented to me by myself or other people.
Many businesses still measure work according to hours. The regular employees work from 9 to 5 (or other schedule, according to the country). But this is a disadvantage for businesses with a culture of excellence and growth.
Why do I believe this method is wrong for such businesses? It’s simple. Considering only how many hours each employee is working, a proactive, dynamic professional is able to deliver much more results in a day than a lazy colleague. So, what’s the advantage of being proactive and dynamic - as many recruiters ask candidates to be - if the culture of that business doesn’t encourage these qualities? None! So, talented people leave the business as soon as possible and go after other opportunities and possibilities.
Only by treasuring talented professionals and offering proper environment for them to exhibit their best the companies will really put excellence and growth in practice as part of their cultures. Otherwise they’re only showing a culture of laziness and mediocrity.

Nycka, the nomad 

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