🇬🇧 About fashion clothing that “nobody” wears

Let's talk about the fashion shows where the models, and especially the female models, have an exaggerated styling, which scares a lot of people. Those that many people wonder if there are those who wear those clothes off the catwalk, because “nobody” sees stylised people like the models on the streets. Those clothes usually go to stores and are sold. I'll explain why no one sees someone dressed like the models on the streets. This is a post about the fashion clothing that “nobody” wears. And “nobody” in quotes reminds me of Homer’s Odyssey (although Odysseus says his name was NoMan in the passage the expression reminded me of).

What some call the fashion industry I separate into:

• Clothing industry, which encompasses basic apparel, cheap clothes and accessories, and fast fashion.
• Fashion industry, which is where the original, different creations are, the source from which the clothing industry often drinks, seeking to make cheap and simplified versions of pieces that can be more easily acceptable to the masses.

The brands that use that impactful styling in their fashion shows and even in their campaigns are usually in the second group. And that has a reason. Whoever buys the pieces of the first group needs the information masticated, so the brands use fashion shows and campaigns to teach the customer how to combine jeans with a blue shirt. Customers of brands in the second group don't need the fashion show to teach them how to wear the clothes, because either they pay stylists to do so or they know how to wear those daring design pieces on a day-to-day basis. That's why brands use the show to present the collection's concept, to tell a story. And also because these collections have a history of their own, something the first group usually lacks, as it is based on what already exists and is widely accepted.

In everyday situations, no one is likely to wear fashion show pieces styled exactly as they do on the catwalk. When I talk about it, I remember a fashion show for a women's fashion brand where the styling was reminiscent of rag dolls. A shoe saleswoman who followed me on Facebook at the time was shocked by the styling of this show and didn't see how wearable the clothes were, even though they weren't common. Therefore, those who only wear clothes from clothing brands cannot even identify a blouse from a fashion collection worn with jeans, for example, on the streets.

The real difference between these two universes is the repertoire and the ability to interpret. Whether it's the repertoire and interpretation capacity of those who wear fashion, when the person has information, like me, or the repertoire of stylists who are paid to guide those who want to have a more striking style (like me too, because I  work as a stylist).

My reference to Odysseus wasn’t by chance. As the ogre screamed “NoMan” was in his house, while in fact there was somebody there, some people say “nobody” wears those clothes when in fact many people wear them. Maybe not people who frequent the same environments as those who say this, or not the same way the clothing are styled for the fashion shows, but they exist and I am one of them.

Nycka the Nomad