I am Brazilian, I was born in a city with around three hundred thousand inhabitants but which is not a tourist destination. Today I live in a city with just under two million inhabitants in the south of my country, which is also not a famous city as a tourist destination for foreigners.
I see many benefits in encouraging tourism. I think it's an industry that can change the reality of some cities in this world. Why? I have four main reasons:
- I believe that with tourism, local businesses have to improve their products and services in order to please people with a higher level of need than local citizens. As they improve, they can sell their products and services abroad, open stores in other cities and different countries, export their products, and so on. Yes, tourism can help other local industries and shops.
- Tourism can attract money from people all over the world, so that a city is not dependent on the money of the people who were born in it.
- With tourism, a city can attract people from other places who want to live there, start a business or work on their own.
- Learning is, in my view, a life mission that we must all embrace. And having different references helps a lot to learn. Especially if those references are of a higher standard than the one we have. Lowering our standard for something is violence against ourselves. And keeping a standard for life doesn't help anyone learn.
This text was originally written in Italian in 2019 because, in my opinion, Italy is the richest country in the world in terms of tourism. I don't think it's an accident that some of the most important luxury companies in the world are Italian.
But everything has a positive and a negative side to this life and excellent places need to know how to deal with people of low professional level who seek a kind of paradise in these places. This happens mainly in larger cities, but smaller cities can also have people in this situation. What can be done to reduce the number of people living on the streets? And to reduce the number of low-skilled workers?
We know that artificial intelligence is a reality. Many things that men do, in 2030 maybe they can be done by machines. How to prepare people for this?
Nowadays, to live in the city, we must always study and learn. This digital world where technology has become very important demands this lifestyle. People too lazy to study and learn have nothing to do in cities that encourage economic growth.
Companies that don't offer anything special are of little value to people who have this need to learn all the time.
How is your commitment to learning, dear reader? And how much time do you spend traveling or talking to people from different countries, different cultures to learn? Are your consumer's choices consistent with this lifestyle?
Nycka, the Nomad
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