🇬🇧 What makes a place an interesting destination

What does it cause a city or a place to become an interesting destination? It’s not luck. I could answer in two words: commitment and investment. When government and local entrepreneurs adopt this attitude, there’s no reason to a place continue to be cheap and anonymous as a touristic destination.

In theory, every city have a history, gastronomy and culture which are unique. Not all have these qualities, in fact. But natural and architectural beauties, special events and other resources can help the investors to create the identity of an interesting destination.

If government and population want to build a touristic identity to a place, to create a structure pleasant for various profiles of travellers along the year, developing businesses which are socially, economically, environmentally and culturally sustainable and communicating this accordingly to the different targets, they’ll be successful. That place will become a desirable destination.

Those places rejecting to the word investment are choosing to be losers. Those where only the government have initiative, without the commitment of entrepreneurs to create an outstanding structure for restaurants, hotels and other places, are also losing ground. Those where the entrepreneurs take consistent action can succeed even without the support of local government.

Tourism is a channel to create sustainable development to any town or place, and the governments and businessmen who close their eyes to this reality are sabotaging the local economy. Initiative makes the difference.

If you liked this post, share it and count on my work to help your business or government to promote destinations. I can also offer professional support to elevate standards of your business.

Nycka, the nomad